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最直观的是营销成本失控。完美日记的增长高度依赖营销投放,营销费用率常年居高不下,甚至一度超过 60%。随着小红书、抖音等平台流量成本逐年攀升,获客成本成倍上涨,烧钱换增长的模式在资本退潮、市场冷静的背景下,失去了可持续性。
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To make it happen, he needed to build four powerful legs for the so-called At-At – which famously first appeared in The Empire Strikes Back – that he could control with some precision.
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'description': 'The color name',